Implementing tech-driven solutions to streamline prescription submissions, keeping patients informed, and ensuring timely medication access
BUSINESS PROBLEM
Prescription Consistency: A pharmaceutical giant based in Arizona, along with its pharmacies, struggled to motivate patients to submit prescriptions through GenRx directly from their physician’s office.
Optimizing Submissions: The primary goal was to enhance the prescription submission rate efficiently.
Communication Challenges: Maintaining an open channel of communication with patients to update them on their prescription’s progress posed a significant obstacle.
OUR SOLUTION
Instant Prescription Linking: Our team developed a platform enabling medical office staff to send instant SMS notifications to patients, providing a direct link to the prescription form.
Real-time Tracking: Integrated this platform with GenRx’s dedicated data service APIs, allowing daily prescription status tracking through SMS notifications.
Active Reminders: Launched a proactive outbound calling campaign using a dialer system to remind patients approaching their prescription deadline, encouraging them to place their orders promptly.
RESULTS & CLIENT BENEFITS
Surge in Submissions: The Client experienced a notable increase in prescription submissions via GenRx.
Informed Patients: Constant notifications and reminders have kept patients well-informed, leading to more timely actions and an enhanced user experience.
Automated Efficiency: The newly implemented automated system reduces manual intervention, speeding up the prescription process significantly.
Satisfied Patients: Proactive communication measures have significantly improved patient satisfaction levels.